Reach founders while they're actually building.
The Founders Journey puts your brand in front of entrepreneurs and business decision-makers. Here's who's listening, how the show grows, and what a partnership looks like.
The room matters as much as the size of it.
Founders Journey built its audience on fit, not volume. Here's what the data shows, across every platform the show runs on.
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01
Business Development leads the LinkedIn audience. 57% of visitors to the show's LinkedIn page work in business development, followed by operations, marketing, and entrepreneurship. This is the exact function that signs off on partnerships.
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02
The titles are senior. Recent followers include a family office and wealth management executive, a senior banking director, and an insurance-recovery attorney. That's the caliber of person already paying attention.
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03
82% of Spotify listeners are 35–44. That's not a broad entrepreneurial audience. That's the exact stage where a founder is making real budget and vendor decisions.
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04
Discovery skews non-follower. Across TikTok, Instagram, and Facebook, 96–99% of views come from people who don't already follow the show. New, relevant eyes every week, not the same small group replaying content.
Recently seen in the audience
- Family office & wealth management exec
- Senior banking director, real estate & HOA finance
- Insurance-recovery attorney
- Startup & venture-side lawyer
- Serial entrepreneur, multiple exits
This is the caliber of professional the show already attracts, and the pattern is holding as the audience grows.
A sponsorship here doesn't stop working when the episode airs.
Every episode stays live, indexed, and searchable on Spotify, Apple, and YouTube from the day it publishes. That means the placement you buy this month is still being discovered next year.
Evergreen by default
Podcast search now drives over half of new listener discovery. Episodes don't disappear after their launch week. They keep surfacing in search results and recommendations for as long as the show exists.
A growth curve, not a snapshot
Search impressions on the show's site are up 570% over the last 90 days. Facebook views are up 215% over the same window. The audience buying in now is buying into the upward part of the curve.
Clips extend the reach
Every episode gets cut into short-form clips distributed across YouTube Shorts, TikTok, Instagram, and Facebook Reels, each one a separate discovery point that can surface your brand long after the episode itself airs.
In plain terms: an episode sponsored today is still generating impressions six months from now. Reach builds steadily rather than all at once, and a placement keeps earning views as the back catalog grows and search traffic compounds.
Three spots per episode. Pick where you land.
Every episode carries up to three sponsor mentions: one at the open, one in the middle, and one at the close. Each spot is sold separately, so your brand isn't competing for attention inside a single ad break.
The Open
The first thing a listener hears. Sets the tone for the episode and gets full attention before the conversation pulls focus.
The Middle
Placed at a natural break in the conversation, when the listener is already invested in the episode and least likely to skip ahead.
The Close
The last word before the episode ends, delivered to a listener who stayed for the entire conversation. Highest completion rate of the three.
Simple pricing. Better rates the longer you run.
Every package includes one of the three spots above, on every episode for the length of the run. Longer commitments lower your per-episode rate.
- One sponsor spot, every episode
- Open, mid, or close placement
- Link in every episode description
- Trackable link for reporting
- Everything in Starter
- Lower per-episode rate
- Priority pick of placement slot
- Mid-run performance check-in
- Everything in Growth
- Lowest per-episode rate
- First right of renewal
- Full-run performance report
Add-on: Logomark on Clips
Your logo appears on every short-form clip cut from your sponsored episodes and shared across YouTube Shorts, TikTok, Instagram, and Facebook. Your brand travels with the content everywhere it gets shared, not just inside the full episode.
Only three sponsor spots run per episode. Packages are confirmed on a first-booked basis.
What makes a sponsor read actually work
The reads that perform are the ones that sound like they belong in the conversation. Here's what we've seen work, and what tends to fall flat.
Do
- Give one clear reason your product matters to a founder specifically
- Use a single, simple call to action with one link or code
- Let the host read it in their own words, not a script read word for word
- Point to a landing page built for podcast listeners, not your homepage
- Keep the read under 60 seconds
Don't
- Stack more than one offer or call to action into a single read
- Hand over dense legal or technical copy to be read verbatim
- Use a generic script that could run on any podcast in any category
- Send a discount code that's hard to say out loud
- Change your ad copy mid-flight once a run has started
From first conversation to your first read
Reach out
Fill out the form below. We'll confirm current availability and open placement slots within one business day.
Pick a package
Choose your run length and placement. We'll walk through timing so your first read lands on the right episode.
Send your read
Share your talking points. Jimmy reads it live in conversation, in his own voice, not a stitched-in ad break.
Track results
Your trackable link and episode links go live with each placement, with a report at the midpoint and end of your run.
Let's find your spot on the schedule.
Tell us a bit about your brand and what you're looking to get out of a partnership. We'll follow up with current availability and next steps.