REACH THE
PEOPLE WHO
BUILD THINGS.
Founders Journey puts your brand directly in front of decision-makers, entrepreneurs, and business builders, in the format they trust most. Not a banner ad. Not a scroll. A host-read recommendation delivered mid-conversation to an audience that's actively listening.
WHO YOU'RE
TALKING TO
Founders Journey attracts a specific kind of listener, one who doesn't consume content passively. They're building something, leading something, or deciding something. These are the people who act on what they hear.
Demographics
- Primarily male, 35–44 years old
- 93% male on Spotify, 99% on YouTube
- 70% US-based (audio platforms)
- Professional, high-income earners
- Active in 10+ countries globally
Professional Profile
- Founders and co-founders
- Business Development leaders (57%)
- Operations executives (11%)
- Marketing professionals (10%)
- Entrepreneurs at all stages
Behaviour
- Long-form listeners, 60–75 min episodes
- Actively building or scaling businesses
- Consuming content for decisions, not entertainment
- 83% access via desktop, at work, not commuting
- Present across LinkedIn, YouTube, Facebook & more
THE MOST TRUSTED
AD FORMAT IN MEDIA
Podcast listeners are different. They opt in, they stay, and they act. The numbers below are industry-wide, the Founders Journey audience over-indexes on every one of them.
Podcast ad spend in the US is projected to surpass billion in 2026. Brands are moving away from one-off spot buys toward structured, integrated partnerships, because those are the ones that drive measurable outcomes. Founders Journey is built for exactly that kind of partnership.
FIND THE RIGHT
FIT FOR YOUR BRAND
Three tiers, each built around what sponsors at different stages actually need. All packages include host-read integration, never a pre-produced spot.
A focused, single-episode integration. Right for brands testing podcast advertising or wanting targeted placement around specific episodes or topics.
- 60-second host-read mid-roll ad per episode
- Brand mention in episode show notes
- Link on episode webpage
- Distributed across all podcast platforms
- 4-episode minimum (1 month)
Multi-touchpoint presence across a full month of content, audio, social, and web. Best for brands building recognition with a specific professional audience over time.
- 60-second host-read mid-roll, every episode that month
- Pre-roll brand mention each episode
- Dedicated feature in the weekly newsletter
- Social media shoutout (2 posts across platforms)
- Brand link in all episode show notes that month
- Short-form clip inclusion on social platforms
- 3-month minimum for compounding reach
Full-quarter exclusivity and brand integration across every touchpoint. For brands that want to own the space with a high-trust founder audience for an extended period.
- Presenting sponsorship: "Founders Journey, brought to you by [Brand]"
- Mid-roll and pre-roll every episode for 3 months
- Monthly dedicated newsletter feature
- Weekly social mention across all 8 platforms
- Custom branded segment within select episodes
- Logo placement on episode pages and website
- Category exclusivity, no competing brands
- End-of-quarter performance report
HOW YOUR BRAND
SHOWS UP
Every placement on Founders Journey is host-read, contextually integrated, and reaches the audience across multiple formats simultaneously.
Host-Read Audio Integration
Jimmy reads your ad in his own voice, with genuine context. Podcast listeners are 81% more likely to respond to host-read ads than pre-produced spots, this is what that looks like in practice.
Cross-Platform Distribution
Each episode is distributed to Spotify, Apple Podcasts, YouTube, Facebook, Instagram, TikTok, LinkedIn, and X. Your integration travels across all of them.
Website & SEO Presence
Your brand is linked in show notes on a dedicated episode page, permanently indexed by Google and driving organic traffic to your brand alongside the episode content.
Newsletter Reach
Founders Journey's subscriber list receives new episodes and features directly to their inbox. Sponsor features in the newsletter reach a high-intent, opted-in audience at the moment they're most engaged.
Back-Catalog Value
Unlike social posts that disappear in 24 hours, podcast episodes accumulate listens over time. Your integration continues delivering impressions weeks and months after the episode publishes.
Audience Alignment
There's no wasted reach here. The Founders Journey audience are the people your brand wants to reach, founders, executives, and builders actively running or growing a business.
READY TO PUT YOUR
BRAND IN THE ROOM?
Just reply to the email that brought you here. Tell Jimmy which package interests you, what you're looking to achieve, or just say you want to talk it through, he'll take it from there.
jim@foundersjourneypodcast.comCustom arrangements welcome. Response within 24 hours.